Will The #PayUp Movement Change Fashion Industry For The Better?

“What exactly is the true cost of fast fashion brands and keeping up with the quickly revising fashion cycle?”

Made in Bangladesh

The favorite mom jeans you adorn and get most compliments about; have you ever checked the label to see where it has been made? If you do so, you will realize that your closet is probably full of clothes that are made in Bangladesh!

The pandemic has exposed the exploitation that has always been at the center of the fashion culture. The biggest paradox witnessed this year, the fast fashion brands who claim solidarity with black square posts and #blacklivesmatter slogan, are the same brands who have long exploited BIPOC (Black, Indigenous, People of Color), simulated inclusivity, and have profited from cultural appropriation.

The pandemic has revealed how the people are facing systematic racism in the fashion culture that the “PayUp” movement is fighting these days. The scenario has brought one thing in the upfront- the fashion culture supports racist values thriving from exploiting the garment workers. These profit-based fast fashion brands save up by exploiting their workers in the developing and underdeveloped nations, 80% of which are women.

What Is The #PayUp Movement All About?

The-#PayUp-Movement

The outbreak of COVID-19 has shaken all the sectors, not only destroying lives over the planet but also hitting garment workers in particular. The time is uncertain for them, going for work to earn a living would mean spending days in an unhealthy environment without any assurance of being paid a remuneration. As soon as the coronavirus entered the territory of Europe and the United States, more and more stores were closed, fast fashion brands and retailers responded as they usually do: by pushing the risk down the supply chain. They did this by canceling all orders placed before the outbreak — some of them were already ready to be shipped. This left the factories, which fronted the costs for fabric and labor, without the money to pay their workers. #PayUp is a movement about telling the world how these garment workers are starving due to fast fashion brands and celebrity brand owners who are refusing to pay them for months. #PayUp is a movement initiated which won’t let them get away with this, it’s a cry for help and change.

Is This Modern Day Slavery?

Is This Modern Day Slavery?

The livelihood of 4.1 million garment workers is in the hands of western and fast fashion brands you adorn. The fact is that the brands you admire..

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