How COVID-19 Depolarized The Global Fashion Events of 2020?
Since February 2020, much of the world has been under some form of quarantine measures, if you’re working in the fashion industry or entertainment sector, expect to be hit even harder than the broader world market. The COVID-19 pandemic is responsible for over 18,57,315 cases and almost 1,14,358 deaths worldwide and has shaken the foundation of the global fashion cycle and entertainment industry.
More than one-third of global revenues are projected to evaporate this year as an unprecedented contraction shrinks the fashion world before returning it to growth in 2021. The only Red Carpet where directional fashion culture has a place, The Met Gala, is the latest event to be pushed in response to the coronavirus pandemic. Read on the blog to further know in detail about how the global cancellation of events will impact the fashion world and famous fashion designers.
How Has COVID-19 Cancelled The Major Events Of The Fashion Industry?
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men’s fashion weeks[/caption]
As the deadly novel coronavirus continues its spread, the travel bans, lockdowns, social distancing measures adopted by the government around the world have already forced the cancellations of the schools, cruise ships, and religious congregations.
Fear over the spread of the virus after disrupting the above, came for the fashion cycle too, June men’s fashion week in Paris, London, Milan and July Haute Couture shows along with the fashion world’s famous weeks in India, China, Japan, South Korea, Russia and Brazil have also been called off. The fashion industry is suffering in huge ratio, looking at the increasing positive cases, the future events had to be postponed or cancelled out altogether. Paris Fashion Week witnessed a noticeable absence of a large number of Asian editors, buyers, and famous fashion designers. Following are some of the major events of the fashion world that got cancelled or postponed-
⁃ Versace decided to postpone its Cruise show, it was supposed to happen on 16th May in the USA.
⁃ Chanel was hosting a Métiersd’Art show in Beijing this May, but it got postponed as the country remains on lockdown.
⁃ Gucci postponed its cruise 2021, which was meant to take place in San Fransisco on May 18.
⁃ Giorgio Armani postponed its November event, which was scheduled to take place in Dubai.
⁃ Prada decided to postpone its upcoming cruise 2021 show which was meant to take place in Japan on May 21.
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Lotus Make up India Fashion Week Autumn-Winter 2020[/caption]
⁃ FDCI decided to postpone the Lotus MakeUp India Fashion Week Autumn-Winter 2020, to know about it in detail click on the link- https://bit.ly/2RxMHZ4
The latest fashion news also whispers about the fashion world’s biggest night Met Gala, along with another major event, Cannes Film Festival, and CFDA Fashion Awards being pushed in response to the coronavirus pandemic.
Why Is The Met Gala Such A Big Event For The Fashion World?
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Rihanna for Met Gala 2019[/caption]
The first Monday of May 2020 will be just another day, as far as the fashion industry is concerned.
What makes the Met Gala different to all other red-carpet events is you’ll not see Rihanna in a bejewelled Pope-inspired ensemble or Madonna in bondage-inspired Givenchy anywhere else. The event is traditionally held on the first Monday of May, it is not just about looking nice but rather embracing the annual theme. The event adheres to an aesthetic style which lends itself well to the event’s characteristic exaggeration. The event is solely about the fashion world, and the representation of a designer’s imagination, the craftsmanship of their respective teams. The event brings the challenge of interpreting the theme, while still maintaining the authenticity of famous fashion designers.
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Madonna in bondage-inspired Givenchy Dress for Met Gala- 2019[/caption]
Met Gala is a showcase of fashion in the purest form and celebration of craft, the fashion designers and their teams are invited to unbind their unique ideas on the International platform.
The other unique fact about the event is, it brings together the world’s most celebrated actresses, models and musicians on one single platform. They are encouraged to be their most playful and experimental selves while picking up what to adorn. The fashion world is all about giving, but there are plenty of designers who lack behind in representing their collection on the red carpet because they design more outrageous fashion, but Met Gala is the one night where one can openly celebrate the creative minds behind these pieces and brands. Each year designers take it to the next level, and 2019 delivered a bout of wild, over-the-top red carpet moments.
What Was So Unique About 2019 Met Gala?
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Lady Gaga For Met Gala- 2019[/caption]
In the year 2019, Met Gala brought a bag full of over-the-top fashion moments. The theme for the 2019 exhibition was “Camp: Notes on Fashion,” inspired by Susan Sontag’s 1964 essay, which represents camp as “love of the unnatural: of artifice and exaggeration.”
It seemed like the theme was created for Lady Gaga, she graced the red carpet wearing 4, Brandon Maxwell looks all at once, Cardi B wore about ten feet of tulle and silk organza of Thom Browne, topped with 30,000 burned and dyed coque feathers — topped off with a Stephen Jones x Thom Browne hat. To know how the Bollywood actress Priyanka Chopra stunned the audience with her looks click on the link- https://bit.ly/2wB9xb7
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Popular Looks Of Met Gala-2019[/caption]
The famous fashion designers and brands like Gucci, Ferragamo, Louis Vuitton, and others brought exceptional designs on the red carpet leaving a strong imprint on the audience’s mind. But for the year 2020, the outbreak has severely impacted the fashion cycle.
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Global Fashion Events From 2017- 2020[/caption]
How Is The Cancellation Going To Affect The Costume Institute’s Funding?
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The Costume Institute at the Metropolitan Museum of Art[/caption]
The Costume Institute at the Metropolitan Museum of Art announced that the annual Met Gala will not take place on May 4.
There was nothing that the audience wasn’t expecting as due to travel bans in effect between Europe and the United States, and the government urging citizens to stay at home to break the chain of COVID-19’s spread, cancellation of the event seemed like a mandate.
Anna Wintour, chair of the annual gala, confirmed that Met Gala 2020 won’t be happening on its traditional date, first Monday of May. She didn’t mention