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Fashion choices do not limit to external fashion trends and cultural beliefs only. There is more to fashion than that. Fashion affects the overall psychology of the person, it defines the what, where, why, and how of an individual. The fashion trends themselves are forecasted or introduced keeping in mind the current wave of emotions in the consumers.

The latest fashion trends in colors for the year 2021 are gray and yellow. The Pantone color of the year announced these two as the main colors because 2020 was deeply affected by the wave of Corona. The pandemic left behind a…

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ORRA, a leading brand of diamond jewelry, launches an exciting new collection targeting the millennials known as “DESIRED”. The brand has made a fashion news announcement of introducing the supremely talented Disha Patani to become the brand’s first ambassador.

About the Collection (DESIRED) :

The “Desired collection” is a set of stunning earrings, rings composed of 14 k Gold with diamonds and gold jewelry. The latest designs come in varieties of necklaces, lariats, pendants, rings, and earrings are priced between INR 30,000 & under INR 100,000; and is made available to people from 26th February 2021 across ORRA’s 44 retail stores in India.

DishaPatani is…

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What do you understand by the word detox in a haircare routine? It generally means having a new start from an old addiction or habit we’ve been trying to move on from. Your hair attracts several bad bacteria, gunk, and unwanted pollutant layers which harms the scalp and deteriorates the hair quality and texture.

In our day-to-day lives, we use several hair care tips to alter our hair growth, remove dandruff and get rid of problems like hair fall and breakage.

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After the groundbreaking fashion news of ABFRL acquiring stakes in label Sabyasachi, the retail giant made it to the latest fashion news again as it announced a partnership with Indian fashion designer Tarun Tahiliani. Aditya Birla Fashion and Retail Limited will be launching an ethnic wear men’s line along with the designer. ABFRL would also be holding a 33% stake in the luxury couture business of Tarun Tahiliani. This is the second partnership that has brought Aditya Birla into the news. The retail giant had also acquired stakes in label Shantanu & Nikhil in the year 2019.

About the Partnership

Taking a step…

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People are always up to watch the famous celebrity looks. The famous Indian Fashion designers bring out the best in them, through their ravishing designs every single time. The talented and well known designer Anita Dongre is back with her couture designs that are nailing the latest fashion trends of this year.

Following this year, Anita Dongre has represented many of her designs in the latest fashion weeks and runways. Her marvelous collections always swirl the section of bridal couture in the Indian fashion industry.

Here are some of the B-Town celebrity looks adorned in Anita Dongre Outfits.

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The top five nations for generating the highest revenue in beauty and cosmetics are- USA, China, Japan, India, and Russia. In India alone, the beauty industry is expected to grow at 7.7% per annum. As per reports, the cosmetic, skincare, and men’s grooming market is expected to have a 45% share in the overall beauty market in India by 2022.

Campaigns and initiatives like Make in India and Sustainable Living are enlarging the scope of homemade, natural, and small-scale beauty idea products in India. …

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Image Source- @TarunTahiliani (Instagram)

Tarun Tahiliani, the famous Indian fashion designer is known for his ability to infuse Indian craftsmanship with the textile heritage of India. His main signature style of fashion is mixing modern fashion with traditional aesthetics.

About the Collection:

He is again back with his latest collection known as the “The Red Series”. This collection celebrates India’s modern bride culture and complements her individuality. The designer took to his Instagram about unveiling of the collection.

It portrays a perfect blend of playful hues of red, fuchsia, and metallic patterns.

The collection epitomizes the latest fashion for women and is exquisitely…

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A small-scale business is a small enterprise that is bifurcated by a low investment amount; it has a low sales level if compared to regular-sized enterprises or corporations. These businesses are privately owned by a sole trader or it might be a small family business.

In India, several of these businesses are family-based, or the youth of this country are creating new ways of earning money by constructing small-scale businesses.

Small scale industries include:

  • Food Joint/Takeaways
  • Tailoring/Embroidery
  • Diwali Dias and Torans
  • Online coaching businesses etc.

Fashion bloggers and influencers end up creating their fashion and beauty labels to showcase their…

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Image Source @allposters-pinterest

Weavers, weaving at fall of night, Why do you weave a garment so bright?.. Like the plumes of a peacock, purple and green, We weave the marriage-veils of a queen. -Sarojini Naidu

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The IVY PARK collaborative partnership between ADIDAS and Beyonce is back again with their third collection. Titled ICY PARK the collection has been making the front in the latest fashion news as it launches on February 19th, 2021 on the official website and will be made available across selected stores in India from February 20th, 2021.

About The Collection

The collection includes an array of apparel, footwear, and accessories infusing bold Classic Streetwear elements. The functional and stylish collection includes bold apparel pieces and complimenting accessories.

The collection boasts of expansion of the footwear silhouettes with the introduction of new styles IVY PARK…

I Knock Fashion

A Digital Platform and E-Magazine for Fashion, Beauty and Lifestyle trends. Discover the future with I Knock Fashion!

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